The recently finished Luxury Property Showcase (LPS) saw a range of Dubai groups show off their glamorous new launches to a Chinese crowd enthusiastic for properties for sale in Dubai.
LPS Beijing 2016 was held at the prestigious 5-star Sofitel Wanda Beijing, in the heart of the city’s central business district. The glamorous exhibition venue, combined with the participation of iconic luxury brands, allowed luxury property buyers to browse the world’s best properties in a unique atmosphere.
At the show, Jumeirah Golf Estates opened its doors to some of the world’s biggest real estate buyers as 120 companies from 35 countries chased Chinese customers.
The Chinese have bought everything from luxury homes and commercial units in countries including the United States, Australia, Mauritius and New Zealand. In recent years, they have diversified into European and Asian property markets.
Last year, half a million visitors from China visited Dubai and there are about 4,200 Chinese businesses in the UAE, meaning that Chinese property investors have become a target market for Dubai companies such as JGE and Damac Properties.
Salman Bin Karam, the senior manager of JGE, said Chinese investors are increasingly keen to invest.
“We came here to showcase phase one of Jumeirah Golf Estate,” Bin Karam said according to The National. “[We want} to offer opportunities to Chinese investors, who want to have a second home in Dubai or invest for property income or rentals.
“There is an appetite among Chinese to invest in Dubai because it offers a tax free environment, a wide range of shopping and leisure facilities.” JGE is offering 1,000 residential units inside its golf courses.
Mr Bin Karam said: “We have two championship golf courses. These are 18-hole golf courses with international standards.” Nearly 70 per cent of people who buy housing property do not necessarily play golf but they like the surroundings, he explained.